INTAKE

Brand Development Intake

Brand intake that captures the full vision

Replace the brand questionnaire with a conversational agent that draws out real answers. Your client talks through their vision, uploads references, and surfaces the insights that actually inform your creative work -- all in one session.

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The Problem

Brand discovery needs a conversation. Questionnaires give you adjectives.

You've built a beautiful brand questionnaire. Your client stares at it for ten minutes, types “modern and professional,” and hits submit. Now you have a form full of words that could describe any business in any industry.

Questionnaires that get one-word answers

You send a carefully crafted brand questionnaire. You get back "modern," "professional," "trustworthy." These words mean different things to every client, and a static form can't ask "what does modern mean to you?" The answers you need require a conversation, not a checkbox.

Clients can't articulate their vision in a form

Brand identity lives in feelings, associations, and gut reactions. Asking someone to type their brand values into a text field is like asking them to describe a color. They know it when they see it, but they need to talk through it to get there.

Mood boards and references sent separately

The client fills out the questionnaire on Monday. Emails you a Pinterest board on Wednesday. Texts you a competitor's website on Friday. Drops a folder of old logo files the following week. By the time you start the project, the reference material is scattered across five channels.

Rounds of clarification emails

"When you said 'clean,' did you mean minimalist or organized? When you said your audience is 'millennials,' do you mean 25-year-olds or 40-year-olds?" Every vague answer on the questionnaire becomes a follow-up email. Some clients take days to respond. The project timeline slips before design starts.

How Intake Solves It

A brand discovery session your clients can do on their own time.

Conversational brand discovery

The AI agent guides your client through brand values, audience definition, competitive positioning, and visual preferences in a natural dialogue. When someone says "we want to feel premium," the agent explores what premium means in their space -- price point, materials, exclusivity, or craftsmanship.

In-flow mood board and reference collection

Clients upload inspiration images, competitor logos, color palettes, and existing brand assets right inside the conversation. The reference material arrives in context -- you see exactly what they were describing when they uploaded each file.

AI follow-ups on vague answers

"Modern," "clean," "elevated," "approachable" -- the agent knows these words need unpacking. It asks for examples, contrasts, and specifics. By the time the session ends, you have actionable brand direction instead of a list of adjectives that could describe any company.

Structured brand strategy output

Responses are organized into the sections that drive brand work: values and mission, target audience profiles, competitive landscape, voice and tone direction, and visual identity preferences. Your strategist and designer get a brief they can act on immediately.

Use Cases

From full identity builds to focused visual briefs

Brand identity projects

Collect the full picture for new brand identities: founder story, market positioning, audience psychographics, visual preferences, and competitive context. The conversation format surfaces insights that inform strategy, not just deliverables.

Rebrand discovery

Understand what's working, what's broken, and what needs to evolve. The agent explores why the current brand no longer fits, what's changed about the business or market, and what the rebrand needs to accomplish. Clients upload existing assets for reference.

Brand guidelines collection

When clients have existing brand elements but no formal guidelines, the agent collects everything: logo variations, color codes, font preferences, photography style, tone examples, and usage rules. You get a comprehensive inventory to work from.

Logo and visual identity briefs

Focused intake for logo and visual identity work: symbol preferences, typography direction, color associations, industry context, and application requirements. Clients share examples of what they like and don't like, with explanations of why.

Frequently Asked Questions

Brand intake, answered

A static form can ask "describe your brand personality" but can't follow up when someone writes "professional and approachable." Intake's AI agent asks what professional means in their industry, who they want to feel approachable to, and how that should look visually. The conversational format naturally draws out the specificity that brand work requires.

You build your own templates tailored to your brand process. Most brand studios create templates organized around sections like brand values, target audience, competitive landscape, visual direction, and voice/tone. The template builder lets you define exactly what information you need and how the AI should guide the conversation.

Intake compiles responses into a structured, downloadable brief organized by the sections you defined in your template. Your strategists, designers, and copywriters each get the same complete picture. The output includes all uploaded files -- mood boards, reference images, existing assets -- organized alongside the relevant conversation sections.

Most brand intake sessions take 20-35 minutes, depending on how much the client has thought through their brand direction. The conversational format keeps people engaged longer than a form -- clients who would abandon a questionnaire after 5 minutes will spend 30 minutes in a conversation because each question builds on their previous answers.

Completely. You define the sections, the depth of exploration, and the specific areas the AI should probe. Some studios focus heavily on competitive positioning, others on emotional resonance, others on visual language. Your template reflects your brand process, not a generic one.

Start every brand project with the full picture

Your first intake is free. Build a brand discovery template, send the link, and see the difference between a questionnaire and a conversation.

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